JOIX-DTV (channel 10), branded as , is the Kansai region flagship station of the Nippon News Network and the Nippon Television Network System, owned by the , itself partially controlled by the eponymous Yomiuri Shimbun Holdings, Japan's largest media conglomerate; Yomiuri TV forms part of Yomiuri's main television broadcasting arm alongside Kantō region flagship Nippon Television, which owns a 15.89% share in the company.