Choosing less for greater fulfillment.

Preference for modesty over extravagance.

Choose the simplest effective solution.

In classical theistic and monotheistic theology, the doctrine of divine simplicity says that God is simple (without parts).

The testimony of simplicity is a shorthand description of the actions generally taken by members of the Religious Society of Friends (Friends or Quakers) to testify or bear witness to their beliefs that a person ought to live a simple life in order to focus on what is most important, and ignore (or minimize) what is least important.

The Simplicity Pattern Company is a manufacturer of sewing pattern guides, under the "Simplicity Pattern", "It's So Easy" and "New Look" brands.

an American company based in Port Washington, Wisconsin that builds lawn and garden equipment under various brands.