Usually means: Large, distinct part of market.
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We found 4 dictionaries that define the word macrosegment:

General (4 matching dictionaries)
  1. macrosegment: Merriam-Webster
  2. macrosegment: Wiktionary
  3. macrosegment: Infoplease Dictionary
  4. macrosegment: Dictionary.com

Definitions from Wiktionary (macrosegment)

noun:  (linguistics) A portion of a spoken utterance between two pauses.
noun:  (marketing) A broad division of a market, encompassing many potential customers.

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