Definitions from Wiktionary ( )

▸ noun:  (also figurative) Something that tempts or attracts, especially one with a promise of reward or pleasure.
▸ noun:  (fishing) An artificial bait attached to a fishing line to attract fish.
▸ noun:  (falconry) A bunch of feathers attached to a line, used in falconry to recall the hawk.
▸ noun:  A velvet smoothing brush.
▸ verb:  (transitive) To attract by temptation, appeal, or guile.
▸ verb:  (transitive) To attract fish with a lure.
▸ verb:  (transitive, falconry) To recall a hawk with a lure.
▸ noun:  (music) Alternative form of lur [(music, historical) A long natural blowing horn without finger holes, played by embouchure.]

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