ballyhoo, hoopla, plug, hype train, superhype, overpromotion, puffery, megahype, mongering, hyperenthusiasm, more...

anti-hype

celebrity, social media, advertising, peer pressure, more...

much, own, promotional, commercial, pure, current, initial, considerable, public, less, big

promote shamelessly,   talking up,   increased interest,   a lot of attention,   fake excitement,   overblown promotion,   cultural buzz,   buzz around,   incessantly promote,   turnt up