option, selection, Select, alternative, prime, quality, superior, fine, prize, tasteful, more...

compulsion, necessity, obligation, coercion, imposition

voluntary, involuntary, preference, preference reversal, status quo bias, loss aversion, more...

free, first, own, good, little, individual, rational, personal, second, only, right

making a decision,   having options,   foil alternative,   personal preference,   voluntary desire,   preferred option,   bear's decision,   good option,   important decision,   target alternative