Definitions from Wiktionary (catchword)

▸ noun:  (printing, historical) A word under the right-hand side of the last line on a book page that repeats the first word on the following page.
▸ noun:  (theater) The last word of a speech, serving as a cue for the next speaker.
▸ noun:  A word or expression repeated until it becomes representative of a party, school, business, or point of view.
▸ Also see catchword


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