Might mean (unverified): Popular but briefly trending topic.
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We found one dictionary that defines the word flavour of the week:

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  1. flavour of the week: Wiktionary

Definitions from Wiktionary (Flavour of the week)

noun:  Alternative spelling of flavor of the week [(idiomatic) A fad; someone or something that is held in esteem or receives attention for a short amount of time.]

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