Usually means: Distinctive text-only logo design.
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We found 3 dictionaries that define the word wordmark:

General (3 matching dictionaries)
  1. wordmark: Wordnik
  2. wordmark: Wiktionary
  3. Wordmark (computer hardware), Wordmark (graphic identity), Wordmark: Wikipedia, the Free Encyclopedia

Definitions from Wiktionary (wordmark)

noun:  (marketing) A logotype; a standardized graphic representation of the name of a company or product used for purposes of easy identification. It is often text with unique typographic or graphical treatment.
noun:  (computing) A bit in each memory location on some variable-word-length computers (e.g. IBM 1401, IBM 1620) used to mark the end of a word.

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