Usually means: Relies on novelty, lacks substance.
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We found 12 dictionaries that define the word gimmicky:

General (10 matching dictionaries)
  1. gimmicky: Merriam-Webster
  2. gimmicky: Oxford Learner's Dictionaries
  3. gimmicky: Collins English Dictionary
  4. Gimmicky, gimmicky: Wordnik
  5. gimmicky: Cambridge Advanced Learner's Dictionary
  6. gimmicky: Wiktionary
  7. gimmicky: Dictionary.com
  8. gimmicky: TheFreeDictionary.com

Business (1 matching dictionary)
  1. gimmicky: Legal dictionary

Computing (1 matching dictionary)
  1. gimmicky: Encyclopedia

(Note: See gimmick as well.)

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Definitions from Wiktionary (gimmicky)

▸ adjective:  Resembling, or characteristic of a gimmick.
▸ adjective:  Containing gimmicks.

Similar:
tricklike, shticky, gimmicked, gadgety, jokelike, gamblerlike, gesturelike, gibbetlike, gaminish, gamelike, more...

Opposite:
practical, substantial, serious, genuine



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Similar:
tricklike, shticky, gimmicked, gadgety, jokelike, gamblerlike, gesturelike, gibbetlike, gaminish, gamelike, more...

Opposite:
practical, substantial, serious, genuine



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