Definitions from Wikipedia (Fighter brand)

▸ noun:  In marketing, a fighter brand (sometimes called a fighting brand or a flanker brand) is a lower-priced offering launched by a company to take on, and ideally take out, specific competitors that are attempting to under-price them.


▸ Words similar to fighter brand
▸ Usage examples for fighter brand

▸ Idioms related to fighter brand
▸ Wikipedia articles (New!)
▸ Words that often appear near fighter brand
▸ Rhymes of fighter brand

▸ Invented words related to fighter brand