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We found 2 dictionaries that define the word brand parity:

General (1 matching dictionary)
  1. brand parity: Wiktionary

Tech (1 matching dictionary)
  1. brand parity: Television: Critical Methods and Applications

Definitions from Wiktionary (brand parity)

noun:  (business, marketing) The perceived sameness in quality and function among competing consumer products of differing brands.

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